For the revolutionary new flooring line, X-Core Connect, Mats Inc. needed a logo to convey modern and scientifically advanced.
The brochure communicated the unique structure as well as advantages over other similar products.
As part of the product launch and brochure development, I worked with an external vendor to create photo renderings for all product colors. I selected stock imagery to represent the target vertical markets, chose flooring colors to fit in the environments, and directed the proofing process.
A binder of flooring samples accompanied the brochure.
Digital ads were tested in various trade publications across multi-family, hospitality and retail markets.
The product was introduced to the existing Mats Inc. customer base with an eblast.
Amy Lovett | Graphic Designer
Middleboro, MA | email@example.com